Press Play
SKU: 96096166014

Press Play

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Description

Press PlayCondition: BRAND NEW ISBN: 9781647826154 Format: Cloth over boards Year: 2025 Publisher: Harvard Business Review Press Description: An eye opening look at the rapidly rising growth of gaming and the companies including Peloton, Burberry, the New York Times, BMW, and Chipotle that are using games to win over customers. Today's consumers demand more than products they crave immersive, personalized experiences. As a result, traditional marketing and

Condition: BRAND NEW
ISBN: 9781647826154
Format: Cloth over boards
Year: 2025
Publisher: Harvard Business Review Press


Description:

An eye-opening look at the rapidly rising growth of gaming and the companies including Peloton, Burberry, the New York Times, BMW, and Chipotle that are using games to win over customers.

Today's consumers demand more than products they crave immersive, personalized experiences. As a result, traditional marketing and engagement strategies have lost their edge. The new frontier? Gaming, where over three billion people worldwide spend their time, attention, and money.

In Press Play, Bastian Bergmann, cofounder and COO of Solsten, shows how visionary companies are capitalizing on gaming's unstoppable rise. Drawing on exclusive interviews and access to forward-thinking companies ranging from Adidas and Puma to NASCAR and Unilever Bergmann provides an insider's view of gaming's transformative power. He also delivers a practical road map for business leaders, offering strategies that range from low-risk partnerships to ambitious, full-scale gaming ventures.

Filled with cutting-edge insights and behind-the-scenes stories of iconic organisations and groundbreaking startups, Press Play will help you understand the lucrative world of video games and enable you to offer your customers what they really crave.

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SKU: 96096166014

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4.1 ★★★★★
Based on 2340 reviews
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A
Verified Purchase
Amazon Customer
Lake Worth, US
★★★★★ 5
Good
Format: Paperback
This is great! I like this one.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 22, 2016
N
Verified Purchase
Ng Meowster
Belleville, US
★★★★★ 2
Good to have if you've never seen the iTEP exam, but don't rely on it to boost your scores
Format: Paperback
This book is good in that it comes with two practice tests: one in the beginning of the book, one in the end of the book. The grading rubric is helpful too. However, the actual guide part of the book, doesn't help too much with how to improve test scores. What I like least about this guide is that it won't tell you which questions you answered incorrectly on the practice exams. A good test prep guide will tell you what you answered incorrectly, and will tell you what logic to follow to get to the correct answer. In the reading passages, it would be nice to know where I can find evidence to justify the "correct" answer. In the grammar section, it would be nice to know which rule I'm violating. Any test guide should always come with some testing strategies. I.E. If this question is taking up too much time, skip it and go to the next one. This guide lacks simple strategies like that. Simple strategies like that could be useful when incorporated into this guide because there are certain sections on the exam that you can go back to previous questions, but some sections where the "back" button is disabled. Overall, if you've never seen an iTEP exam before, this book is certainly helpful in that it will give you an idea of what you will be testing for. However, this book alone won't help you achieve a score of 6. The table of contents itself will tell you there are only 86 pages of actual content covering test material. That's not enough to cover how to excel in the exam.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on January 27, 2015
C
Verified Purchase
Cliente Amazon
Alexandria, US
★★★★★ 1
Don't buy it
Format: Paperback
It does not prepare for the real test. Using it is absolutely not enough to be approved with good grades. Too expensive for what it offers.
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Reviewed in the United States on October 21, 2016
X
Verified Purchase
Xiaomeng Han
Chelsea, US
★★★★★ 5
Five Stars
Format: Paperback
great
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on September 18, 2016
G
Verified Purchase
Guanxiong Xue
Grantham, US
★★★★★ 5
go o o o o
Format: Paperback
go o o o o d
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on October 21, 2014

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