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Description
Mastering the Complex SaleMastering the Complex Sale is an indispensable resource for professionals aiming to excel in today's competitive marketplace. With 304 informative pages, this groundbreaking book by Jeff Thull delivers practical strategies for navigating complex sales where multiple decision makers and varying agendas come into play. Tailored for sales leaders, managers, and teams in multinational corporations, this essential guide offers proven frameworks to enhance
Mastering the Complex Sale is an indispensable resource for professionals aiming to excel in today's competitive marketplace. With 304 informative pages, this groundbreaking book by Jeff Thull delivers practical strategies for navigating complex sales where multiple decision-makers and varying agendas come into play. Tailored for sales leaders, managers, and teams in multinational corporations, this essential guide offers proven frameworks to enhance your selling process. Dive deep into the methodologies that will enable you to clarify and communicate value, thereby differentiating your solution from the competition. Drawing from real-world examples and expert insights, Thull's approach empowers you to conquer commoditization and focus on delivering unmatched value instead of just competing on price. Ideal for those traversing the complexities of cross-cultural and cross-border sales, this book equips you with the tools necessary for success in high-stakes environments. Gain a competitive edge and reshape your sales strategies today with Mastering the Complex Sale, a must-read for anyone serious about selling in challenging contexts. Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW. ISBN: 9780470533116. Year: 2010. Publisher: John Wiley & Sons Inc (US).Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9780470533116
Year: 2010
Publisher: John Wiley & Sons Inc (US)
Pages: 304
Description:
Praise for Mastering the Complex Sale
"Jeff Thull's process plays a key role in helping companies and
their customers cross the chasm with disruptive innovations and
succeed with game-changing initiatives."
?Geoffrey A. Moore, author of Crossing the Chasm and Dealing
with Darwin
"This is the first book that lays out a solid method for selling
cross-company, cross-border, even cross-culturally where you have
multiple decision makers with multiple agendas. This is far more
than a 'selling process'?it is a survival guide?a truly
outstanding approach to bringing all the pieces of the puzzle
together."
?Ed Daniels, EVP, Shell Global Solutions Downstream,
President, CRI/Criterion, Inc.
"Mastering the Complex Sale brilliantly sets up value
from the customer's perspective. A must-read for all those who are
managing multinational business teams in a complex and highly
competitive environment."
?Samik Mukherjee, Vice President, Onshore Business,
Technip
"Customers need to know the value they will receive and how they
will receive it. Thull's insights into the complex sale and how to
clarify and quantify this value are remarkable?Mastering
the Complex Sale will be required reading for years to
come!"
?Lee Tschanz, Vice President, North American Sales, Rockwell
Automation
"Jeff Thull is winning the war against commoditization. In his
world, value trumps price and commoditization isn't a given, it's a
choice. This is a proven alternative to the price-driven sale.
We've spoken to his clients. This stuff really works, folks."
?Dave Stein, CEO and Founder, ES Research Gr
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Product Reviews
★★★★★ 5
It had the features I wanted at a reasonable price
Size: 22"×15", Color: Black
I needed a new printer stand and I looked at many before I chose this one. I liked the size of it for my apartment and that it had shelves for additional storage. I was able to put it together without difficulty. It is sturdy and was a good price. A plus was the power outlet and that you could add wheels or make it stationary. It goes well with my computer desk.
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Reviewed in the United States on February 5, 2026
★★★★★ 5
Sturdy and what is expected!
Size: 22"×15", Color: Black
Easy to put together. I did it by myself in about 30 minutes or so. Very sturdy.
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Reviewed in the United States on March 28, 2026
★★★★★ 5
perfect for my needs happy with choice
Size: 22"×15", Color: Rustic Brown
orders and delivered over night which is rare these days ! wanted something simple and inexpensive to declutter my desk at my office ! took about 30 min to assemble in between patients ! love the look , perfect for my needs next little shelf above to put up family photos ! well done could not be happier , charging block added bonus
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Reviewed in the United States on April 11, 2026
★★★★★ 5
Helps keep everything in one plac
Size: 22"×15", Color: Black
I got this printer stand to organize my workspace a bit better, and it’s been really helpful. The three tiers give enough space for my printer, paper, and other supplies without everything feeling piled up. It fits nicely in my area and makes things look more put together.
It also feels pretty sturdy once assembled, and the extra outlets are a nice bonus for plugging in devices without needing another extension. Assembly took a little time, but nothing too complicated. Overall, it’s a practical piece that does exactly what I needed.
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Reviewed in the United States on May 2, 2026
★★★★★ 5
WOW! This printer has been VERY impressive thus far *UPDATE*
Color: Black, Style: ET-2800-B, Pattern Name: Printer
My old printer broke (sooner than I would have liked) so I did A LOT of research before deciding to buy this Epson EcoTank printer for home office use. This is my honest review of it this far and I will definitely update my review if I run into any issues.
So far, this printer has been pretty impressive (I've been using it for about a month). The price was pretty average for a printer... but I personally think all printers are overpriced so it was a bit more than I would have liked to spend. It is smaller and more lightweight than I was expecting which is a plus because it takes up less desk space than my previous HP printer.
It is very easy to set up, comes with step-by-step easy instructions and guided instructions through the app. It only took me about 10 minutes (Mostly just waiting for the printer to initialize on its own). It is very easy and surprisingly satisfying to fill the ink tank. I like the idea that this ink might last longer than traditional cartridges and won't have as much plastic waste that went along with my old HP Inkjet.
I have printed plain black and white documents as well as photos. I print all my photos at home, which is most of the printing that I do, so quality was important to me. The photos came out with pretty good quality! No ink smudges or off colors, colors are bright/vivid, and it is easy to modify what paper you're using with automatic prompts on the printer.
Now for the negatives and the reason I'm giving this 4 stars... app to printer connection issues. This was a big issue with my old printer as well. I'm pretty tech savvy and I just have no idea why this is still always an issue for me. There is an extra Epson app that you are supposed to download for printing. Sometimes it can find my printer, sometimes it can't. Sometimes it gives me printer errors or won't let me print documents. And now every time I go to print something it says the paper being used doesn't match the paper settings so I have to bypass that error message (even though it does match in settings and the app, and this happens for both regular paper and photo paper). I've turned everything off and back on again, but the issues with consistent connection and error messages are still an issue.
Usually with some fiddling around, I can get the documents/pictures to print but sometimes it feels like I'm jumping through unnecessary hoops. I'm still working out the kinks so if I find some magic solution I'll update my review. Considering this is an issue with most home printers I've used, it's not a deal breaker.
All in all, if you are looking for a new home printer, I would definitely recommend this one. The quality has been great for me and I am pleased with my purchase (so far).
Hope this helps!
*UPDATE*: I have now printed HUNDREDS of photos, they are all excellent quality, and my ink tanks are still mostly full. This is WAY better than my HP printer as far as ink longevity. Changing my review to 5 stars just based on how long this ink lasts. User interface is still a tad annoying but so worth it regardless.
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Reviewed in the United States on May 10, 2024