When Everyone Knows That Everyone Knows . . .: Common Knowledge and the Mysteries of Money, Power, and Everyday Life
SKU: 67945044288

When Everyone Knows That Everyone Knows . . .: Common Knowledge and the Mysteries of Money, Power, and Everyday Life

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When Everyone Knows That Everyone Knows . . .: Common Knowledge and the Mysteries of Money, Power, and Everyday LifeFrom one of the world's most celebrated intellectuals, a "fascinating" (Financial Times), brilliantly insightful work that explains how we think about each other's thoughts about each other's thoughts, ad infinitum. It sounds impossible, but "superlatively gifted science writer" (The Times) Steven Pinker shows that we do it all the time. This awareness, which we experience as something that is public or "out there," is called common knowledge, and it

From one of the world's most celebrated intellectuals, a "fascinating" (Financial Times), brilliantly insightful work that explains how we think about each other's thoughts about each other's thoughts, ad infinitum. It sounds impossible, but "superlatively gifted science writer" (The Times) Steven Pinker shows that we do it all the time. This awareness, which we experience as something that is public or "out there," is called common knowledge, and it has a momentous impact on our social, political, and economic lives.

Common knowledge is necessary for coordination, for making arbitrary but complementary choices like driving on the right, using paper currency, and coalescing behind a political leader or movement. It's also necessary for social coordination: everything from rendezvousing at a time and place to speaking the same language to forming enduring relationships of friendship, romance, or authority. Humans have a sixth sense for common knowledge, and we create it with signals like laughter, tears, blushing, eye contact, and blunt speech.

But people also go to great lengths to avoid common knowledge--to ensure that even if everyone knows something, they can't know that everyone else knows they know it. And so we get rituals like benign hypocrisy, veiled bribes and threats, sexual innuendo, and pretending not to see the elephant in the room.

Pinker shows how the hidden logic of common knowledge can make sense of many of life's enigmas: financial bubbles and crashes, revolutions that come out of nowhere, the posturing and pretense of diplomacy, the eruption of social media shaming mobs and academic cancel culture, the awkwardness of a first date. Artists and humorists have long mined the intrigues of common knowledge, and Pinker liberally uses their novels, jokes, cartoons, films, and sitcom dialogues to illuminate social life's tragedies and comedies. Along the way he answers questions like:

-Why do people hoard toilet paper at the first sign of an emergency?
-Why are Super Bowl ads dominated by crypto?
-Why, in American presidential primary voting, do citizens typically select the candidate they believe is preferred by others rather than their favorite?
-Why did Russian authorities arrest a protester who carried a blank sign?
-Why is it so hard for nervous lovers to say goodbye at the end of a phone call?
-Why does everyone agree that if we were completely honest all the time, life would be unbearable?

Consistently riveting in explaining the paradoxes of human behavior, and "one of the most insightful books...about what makes us human" (Bill Gates), When Everyone Knows That Everyone Knows... invites us to understand the ways we try to get into each other's heads and the harmonies, hypocrisies, and outrages that result.
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SKU: 67945044288

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Omar Zapata
Belleville, US
★★★★★ 3
Case quality is great, but keyboard is disappointing
Color: Mulberry
The quality of the case is really great. Plum color is beautiful. However, the keyboard is not the best quality. The keys are not sensitive enough and you can easily misspell words if you don’t click a key hard enough. The trackpad shortcuts are cool but inconvenient since you can turn off the shortcuts. You can turn off the trackpad but that just doesn’t work for me.
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Reviewed in the United States on May 16, 2026
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Timothy N.
Battle Creek, US
★★★★★ 5
Economically priced ipad case
Color: Mulberry
There's absolutely no way you could find a better ipad case with a wireless keyboard for this price. My daughter loves it. I was expecting it to feel a little cheap because of the price. I was wrong, this is a great find... thanks
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Reviewed in the United States on May 7, 2026
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Breana Lopez
Pawtucket, US
★★★★★ 2
Cute but beware of buttons with a mind of its own.
Color: Pink, Color: Pink
Super cute. Only has 3 keyboard multicolor options and one white light setting. Dimmable. But its functionality needs work. But the keys keep doing weird things like skipping lines, changing excel sheet formatting and just moving where I am typing on it own. Like it will be typing and then move to the beginning of the sentence and keep moving. The feel is super light and the quality of the case is great though. It’s easy to use and install to device with Bluetooth. Value is you get what you paid for. This keyboard is cute but not working quite well. I accidentally ordered a different model for a later iPad and had to return it, but based off of a leader model in comparison to this one, the keyboard just isn’t that great
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Reviewed in the United States on December 29, 2025
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Jennifer Kuhse
Omaha, US
★★★★★ 5
Cute pink keyboard
Color: Pink
Good product. Serves it purpose and a nice shade of pink. So far no issues with compatibility or usage.
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Reviewed in the United States on April 23, 2026
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Eduardo Lainez
Fort Morgan, US
★★★★★ 5
Great Keyboard Case!
Color: Pink
Bought this for the wife for Mother’s Day since she needed a new keyboard and case. She used my old Magic Keyboard but constantly was tired of taking her iPad off, just to rotate it. Bought this and she loves it. Very durable, even with our 2 year old playing with it. Keyboard is bright and is good to use. Just a Bluetooth keyboard setup and it’s all good to go! Definitely great value for the money and something highly recommended for those with an iPad Air or Pro.
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Reviewed in the United States on May 18, 2026

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