Introduction To Product Management: Theory And Practice
SKU: 46857417644

Introduction To Product Management: Theory And Practice

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Description

Introduction To Product Management: Theory And PracticeIntroduction To Product Management: Theory And Practice Consumer and industrial products have evolved significantly over the last century, from physical to virtual products, services, and hybrid products. Product management has had to change and adapt to the rapidly changing business environments. This textbook offers an in depth look into the role, what the job entails and what skills it requires. Product managers are required to manage the ideation,

Introduction To Product Management: Theory And Practice

Consumer and industrial products have evolved significantly over the last century, from physical to virtual products, services, and hybrid products. Product management has had to change and adapt to the rapidly changing business environments. This textbook offers an in-depth look into the role, what the job entails and what skills it requires.

Product managers are required to manage the ideation, development, production, marketing and distribution of a product. This book:

· highlights the content and skills required to be an effective product manager including strategy, marketing management, technology, project management and design;

· provides frameworks for developing and executing effective strategies throughout the lifecycle of a product with the help of case studies and examples;

· highlights the unique considerations and processes underpinning digital product creation; and

· explores marketing strategies including various channels for digital marketing and how product managers can use these effectively.

Detailed and lucid, this book will be of interest to teachers and students of product management, brand management, management and business studies.

SPECIFICATIONS:

Author:Jyoti R. Corem, Kiran Pedada, Shankar Prakash, Srinivas Pingali - Джйоти Р. Корем, Киран Педада, Шанкар Пракаш, Шринивас Пингали

Publisher:Taylor & Francis

Language:English

Publication Date:2024

Number of pages:268 pst

Format:Paperback

Width:156 mm / 6,1'

Height:234 mm / 9,2'

Weight:450 g

ISBN:9781032898223

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SKU: 46857417644

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Color: 01-black, Size: Large, Color: 01-black, Size: Large
I absolutely love this black cowboy shirt! The first time I put it on, I could feel the quality. The material is comfortable but sturdy, and the embroidery on the front and sleeves is just beautiful. It gives that true Western vibe while still looking classy and modern. What I really like most is the fit — it’s sharp and clean but still gives me room to move and stay comfortable. I paired it with my boots and belt, and the whole outfit came together perfectly. I’ve gotten so many compliments wearing this shirt, and it definitely makes me feel confident and put together. Whether I’m dressing up for an event or just want to rock a casual cowboy look, this shirt never misses. It’s definitely one of my favorite pieces in my closet now!
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I really like this shirt, but unfortunately it is way too loose for a size S. It looks like a XL. A shirt like that should be tight.
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I bought these on Sept 23rd and they fell apart on me already not even 45 days. Won’t be buying any Lugz shoes again
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Love this shirt looked better in person then on the picture fit perfectly and true to size
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Bought for my grandson perfect fit.
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Ryne M
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Slick White Shirt
The shirt is actually pretty nice. The material is a bit thicker without being heavy so it isn't see through. The material is also soft and silky on the skin. I ordered a large as I am somewhat between a medium and a large depending on the clothing. The large was a bit big on me. It didn't really have any shape to it. I am 5'10" about 170 and the shirt was too big. If you normally wear a large I would say stick with the large but if you are between sizes size down. I did wash and dry it to try to get some of the wrinkles out and drying it got a decent amount of the wrinkles out. The problem is, and why I took off 1 star is that I assume drying it caused the material to kind of bunch a little around the buttons. The shirt just isn't smooth/flat anymore around the buttons. Otherwise it's a nice shirt I'd recommend for things like resort wear or a summer business casual party.
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