SKU: 42166451438

The Friction Project: How Smart Leaders Make The Right Things Easier And The Wrong Things Harder

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The Friction Project: How Smart Leaders Make The Right Things Easier And The Wrong Things HarderThe Friction Project: How Smart Leaders Make The Right Things Easier And The Wrong Things Harder The definitive guide to eliminating the forces that make it harder, more complicated, or downright impossible to get things done in organizations. Find out why Adam Grant says 'If every leader took the ideas in this book seriously, the world would be a less miserable, more productive place.' Every organization is plagued by destructive friction. Yet some

The Friction Project: How Smart Leaders Make The Right Things Easier And The Wrong Things Harder

The definitive guide to eliminating the forces that make it harder, more complicated, or downright impossible to get things done in organizations. Find out why Adam Grant says 'If every leader took the ideas in this book seriously, the world would be a less miserable, more productive place.'

Every organization is plagued by destructive friction. Yet some forms of friction are incredibly useful, and leaders who attempt to improve workplace efficiency often make things even worse. Drawing from seven years of hands-on research, The Friction Project by bestselling authors Robert I. Sutton and Huggy Rao teaches readers how to become “friction fixers.”

Sutton and Rao kick off the book by unpacking how skilled friction fixers think and act like trustees of others’ time. They provide friction forensics to help readers identify where to avert and repair bad organizational friction and where to maintain and inject good friction. Then their help pyramid shows how friction fixers do their work, from reframing friction troubles they can’t fix right now, so they feel less threatening, to designing and repairing organizations. The heart of the book digs into the causes and solutions for five of the most common and damaging friction troubles: oblivious leaders, addition sickness, broken connections, jargon monoxide, and fast and frenzied people and teams.

Sound familiar? Sutton and Rao are here to help. They wrap things up with lessons for leading your own friction project, including linking little things to big things; the power of civility, caring, and love for propelling designs and repairs; and embracing the mess that is an inevitable part of the process (while still trying to clean it up).

'Sutton and Rao take us on a delightful tour of bad emails, infuriating subscriptions and labyrinthine hiring processes - and they show us how to fix it all. Hard to put down and easy to like, this is a business book to savour.' - Tim Harford, author of The Data Detective

'This is the ultimate guide to diagnosing and fixing the problems in your organization. No one knows more about making work better than this pair of experts, and they've produced a remarkably insightful, engrossing, evidence-based, and actionable read. If every leader took the ideas in this book seriously, the world would be a less miserable, more productive place.' - Adam Grant, #1 New York Times bestselling author of Think Again and host of the TED podcast WorkLife

'A spectacular achievement. Sutton and Rao show that friction is the secret source of organizational failure -- and success. Full of practical advice, this book will make the world a better place.' - Cass R. Sunstein, Robert Walmsley University Professor, Harvard University, and author, Sludge

'Sutton and Rao show how leaders who pay attention to friction - which kinds are helpful and which are not - can equip these people with the right tools, build their trust, and make incredible progress as a result.' - Ed Catmull, co-founder of Pixar, former President of Pixar and Disney Animation Studios, and author of Creativity Inc

'Bob Sutton and Huggy Rao have spent the last decade studying the causes and remedies for friction troubles at a wide range of companies. They've distilled their lessons to help you and your team make the right things easier and the wrong things harder in your company. Every executive, investor, board member, and leader should buy The Friction Project.' - Reid Hoffman, Co-Founder of LinkedIn and Partner at Greylock Partners

'Sutton and Rao have given us a thousand gems, each an invaluable insight on its own ... I guarantee that their profoundly humane arguments will win your hearts, change your behavior, and transform your companies.' - Amy C. Edmondson, Professor, Harvard Business School, Author of Right kind of wrong: The science of failing well

'The idea of leaders as friction fixers is dynamite ... Sutton's and Rao's insights in The Friction Project offer leaders at all levels important tools and real-world examples to recognize the role that both kinds of friction can play in their organization's success.' - Shantanu Narayan, Chair and Chief Executive Officer of Adobe

'If you dream of freeing your people and organization to focus their time on what really matters, The Friction Project is the book for you. More than ever today we need more nimble, innovative, customer centric, and human organizations. Eliminating needless friction is at the heart of that quest, as Bob Sutton and Huggy Rao show in their wonderful new book.' - Herminia Ibarra, The Charles Handy Professor of Organisational Behaviour, London Business School and author of Act Like a Leader, Think Like a Leader, and Working Identity

'A great and provocative read. As a business leader I never thought of leaders as 'friction fixers.' The Friction Project identifies when friction is and is not desirable. It's packed with real-world examples from varied organizations, their frictions, and above all, how the people who make repairs practice their craft.' - Carlos Brito, CEO of Belron and former CEO of Anheuser-Busch InBev

'As I read this groundbreaking book, I imagined a future where every leader eliminates bad friction and harnesses good friction to build better organizations. Every manager MUST read The Friction Project to learn how, by leading through a friction lens, and using the practical solutions Sutton and Rao provide, they can create productive, innovative, and caring workplaces.' - Tsedal Neeley, Harvard Business School; author of Remote Work Revolution and co-author of The Digital Mindset

'Subtract friction and an organization will move faster, become more innovative and drive productivity gains. The Friction Project is a 'how-to' guide in a period of workforce transformation across sectors.' - Donna Morris, Executive Vice President, Chief People Officer, Walmart Inc.

SPECIFICATIONS:

Author:Robert I. Sutton - Роберт И. Саттон

Publisher:Penguin

Language:English

Publication Date:2024

Number of pages:304 pst

Format:Paperback

Width:135 mm / 5,3'

Height:216 mm / 8,5'

Weight:301 g

ISBN:9780241594858

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SKU: 42166451438

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AngelKlein2275
Waukegan, US
★★★★★ 3
WEIRD feature - requires a water bottle
Color: Cow, Size: Large
Cute, but buyer beware. Maybe the description said this, but who would think to read for this.... You have to insert an empty bottle (like an old water bottle) for it to make the crinkle noise. There is a velcro spot at the base where you can open it and insert the water bottle for the noise factor and your dogs entertainment. I've yet to do that, but feel like my dog is gonna figure out the velcro and get the bottle out in no time. Seems like a waste of money. I could just give her an empty water bottle without the toy for free.
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Reviewed in the United States on June 9, 2026
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Alice
Boise, US
★★★★★ 5
Best dog toy!
Color: Multicolor/Alligator & Wild Duck, Size: Medium, Color: Multicolor/Alligator & Wild Duck, Size: Medium
Best dog toy! Most dog toys lady maybe a week or less but this one has been going strong for almost 2 months. Both the squeekers still work on both toys i purchased. My vizsla loves ti squeek and carry it around. We added an empty water bottle in the pocket cavity for some extra fun! Yes, we are still on the same water bottle! Fantastic durability.
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Reviewed in the United States on May 26, 2026
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Amy Jo
Carnegie, US
★★★★★ 3
Shows wear quickly
Color: Multicolor/Sheep & Cow, Size: Medium
These are cute but not holding up as well as I had hoped. Quality is ok and the Velcro has held up great. The fabric just isn’t as good as it could be. They are much larger than expected.
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Reviewed in the United States on April 28, 2026
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Rachel
Phoenix, US
★★★★★ 5
Super Sturdy with hours of fun.
Color: Wild Duck, Hare, Squirrel & Alligator, Size: Small
I got the small ones that you cannot put a water bottle in. These toys have held up way better than expected. I am dog sitting a very rough with toys dog named Chunk. He tears up ever. Single. Toy my dog (Ted) has. I bought new ones just for chunk. These appealed to me with the no stuffing, They were cheaper, and have a squeaker. Everything chunk needed. They arrived on time and I thought I wasted my money. They were super soft, like too soft. They felt flimsy and weak. Like 5 minutes with chunk and they be dead. 2 hours with my dog and they would have a rip. So far 2 of them (I set two out) have lasted the whole weekend. The bunny looks very rough and disgusting, but no rips, the squeakers still work, and no random fluff everywhere. I am going to wash the bunny once chunk leaves. My very careful doggo Ted loves them too. He throws them up in the air and catches them, plays tug of war with them, and no rips. They are super sturdy. He can’t wait until Chunk leaves (chunk is 2 and Ted is 12-13) so he can play with them.
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Amber B.
Belleville, US
★★★★★ 5
Loved it
Color: Brown/Wild Duck, Size: Large, Color: Brown/Wild Duck, Size: Large
He loved it so much, he destroyed it so we ordered another. I didn't realize that you can stick an empty water bottle inside. Again, the first one didn't last long, but he enjoyed it
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Reviewed in the United States on May 20, 2026

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