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Description
Ten Types of Innovation: The Discipline of Building BreakthroughsInnovation principles to bring about meaningful and sustainable growth in your organization Using a list of more than 2,000 successful innovations, including Cirque du Soleil, early IBM mainframes, the Ford Model T, and many more, the authors applied a proprietary algorithm and determined ten meaningful groupings the Ten Types of Innovation that provided insight into innovation. The Ten Types of Innovation explores these insights to diagnose patterns
Innovation principles to bring about meaningful and sustainable growth in your organizationUsing a list of more than 2,000 successful innovations, including Cirque du Soleil, early IBM mainframes, the Ford Model-T, and many more, the authors applied a proprietary algorithm and determined ten meaningful groupings--the Ten Types of Innovation--that provided insight into innovation. The Ten Types of Innovation explores these insights to diagnose patterns of innovation within industries, to identify innovation opportunities, and to evaluate how firms are performing against competitors. The framework has proven to be one of the most enduring and useful ways to start thinking about transformation.
- Details how you can use these innovation principles to bring about meaningful--and sustainable--growth within your organization
- Author Larry Keeley is a world renowned speaker, innovation consultant, and president and co-founder of Doblin, the innovation practice of Monitor Group; BusinessWeek named Keeley one of seven Innovation Gurus who are changing the field
The Ten Types of Innovation concept has influenced thousands of executives and companies around the world since its discovery in 1998. The Ten Types of Innovation is the first book explaining how to implement it.
Binding Type: Paperback
Publisher: Wiley
Published: 04/15/2013
ISBN: 9781118504246
Pages: 257
Weight: 1.50lbs
Size: 9.40h x 7.40w x 0.60d
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4.6 ★★★★★
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Product Reviews
★★★★★ 5
A must have for great tasting water
Style: Standard, Size: 6
These Brita filters are a staple in my house. They’re super easy to swap out and start working right away. The difference in water taste is noticeable—no more chlorine or odd aftertaste, just clean, fresh water.
I love buying the multi-pack because it lasts for months and saves me from constantly reordering. Each filter holds up well and keeps the water consistently tasting great.
It’s also a great alternative to bottled water, which saves money and cuts down on plastic use. Simple, reliable, and totally worth it!
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Reviewed in the United States on April 11, 2026
★★★★★ 5
Fast, quality filtration
Style: Standard, Size: 3 Count
Bought these for our Brita pitcher. Three in a pack is a good number for the price. They fit perfectly, as they should. No issues with leaking or clogging. We have pretty good water anyway but it's nice to run it through one more thing just to make sure. These work very quickly, especially compared to how I remember Britas working when I was a kid.
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Reviewed in the United States on May 1, 2026
★★★★★ 5
The Simple Classic: Effective Filtration and Great Everyday Value
Style: Standard, Size: 2 Count
I've been using the Brita Everyday Pitcher for years, and it continues to be the best, most reliable solution for everyday filtered water. While there are more expensive pitchers out there, this model hits the sweet spot of affordability, capacity, and performance.
Taste and Filtration
The difference in taste is noticeable immediately. It does a fantastic job of removing the chlorine taste and odor from my tap water, making it much cleaner and more enjoyable to drink. It's excellent for making coffee, tea, and just hydrating throughout the day. I use the standard filters, which are easy to find and change out every couple of months.
Design and Capacity
The 10-cup capacity is perfect for a small family or an individual who drinks a lot of water. The rectangular design fits perfectly in the refrigerator door without taking up excessive space. It's a simple, no-frills design, which is exactly what I prefer—no electronic filter indicators, just reliable, clean water.
Value
For the price of the pitcher and the replacement filters, the Brita Standard is an unbeatable value. It’s a durable, no-nonsense product that delivers exactly what it promises: better-tasting water every day. If you're looking for an affordable, effective workhorse of a water filter pitcher, this is it.
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Reviewed in the United States on November 18, 2025
★★★★★ 4
Good Long Lasting Filters
Style: Standard, Size: 4 Count
I've been using Brita pitchers for years and these replacement filters continue to be one of the easiest and most affordable ways to improve the taste of regular tap water without installing a full filtration system. The biggest improvement is definitely the taste. After installing a fresh filter, the water tastes noticeably cleaner and smoother, getting rid of that strong chlorine smell or metallic aftertaste. These standard filters reduce chlorine taste and odor along with impurities like copper, cadmium, and mercury using activated carbon and ion-exchange resin technology. They're also BPA-free and designed to last up to 40 gallons or about two months per filter.
The installation is simple and quick compared to older filter designs. I liked that these no longer require lengthy presoaking and the pull-top cap makes removal easier when it's time to swap filters. The 4 pack is also convenient because it lasts several months for an average household, making it more economical than constantly buying bottled water. My only complaint is that sometimes the water will run through very quickly and other times not so much which makes it harder to discern whether the filter is working effectively. Aside from tha, it seems like a simple and affordable everyday water filter.
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Reviewed in the United States on May 21, 2026
★★★★★ 5
Good price
Style: Standard, Size: 6
Great product at a good price!
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Reviewed in the United States on May 24, 2026
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