Brief: Make a Bigger Impact by Saying Less
SKU: 7020837953

Brief: Make a Bigger Impact by Saying Less

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Brief: Make a Bigger Impact by Saying LessGet heard by being clear and concise The only way to survive in business today is to be a lean communicator. Busy executives expect you to respect and manage their time more effectively than ever. You need to do the groundwork to make your message tight and to the point. The average professional receives 304 emails per week and checks their smartphones 36 times an hour and 38 hours a week. This inattention has spread to every part of life. The average

Get heard by being clear and concise

The only way to survive in business today is to be a lean communicator. Busy executives expect you to respect and manage their time more effectively than ever. You need to do the groundwork to make your message tight and to the point. The average professional receives 304 emails per week and checks their smartphones 36 times an hour and 38 hours a week. This inattention has spread to every part of life. The average attention span has shrunk from 12 seconds in 2000 to eight in 2012.

So, throw them a lifeline and be brief.

Author Joe McCormack tackles the challenges of inattention, interruptions, and impatience that every professional faces. His proven B.R.I.E.F. approach, which stands for Background, Relevance, Information, Ending, and Follow up, helps simplify and clarify complex communication. BRIEF will help you summarize lengthy information, tell a short story, harness the power of infographics and videos, and turn monologue presentations into controlled conversations.

  • Details the B.R.I.E.F. approach to distilling your message into a brief presentation
  • Written by the founder and CEO of Sheffield Marketing Partners, which specializes in message and narrative development, who is also a recognized expert in Narrative Mapping, a technique that helps clients achieve a clearer and more concise message
Long story short: BRIEF will help you gain the muscle you need to eliminate wasteful words and stand out from the rest. Be better. Be brief.

Binding Type: Hardcover
Publisher: Wiley
Published: 02/10/2014
ISBN: 9781118704967
Pages: 234
Weight: 0.96lbs
Size: 9.15h x 6.25w x 0.89d
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SKU: 7020837953

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Love Hiipo brand sublimation ink!
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I have used Hiipo ink for a while now but I ran out and ordered this one. It’s exactly as advertised with the easy fill top. Highly recommend! All of my prints turn out perfectly. I use this with my Epson ET 15000.
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Perfect color, budget pricing
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I love Hiipoo sub ink. It's all I use. I never have an issue with any of the colors.
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Color: B/B/B/B
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Lake Worth, US
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Not true EcoTank-style compatibility with ET-15000 refill ports
Color: B/B/B/B, Color: B/B/B/B
I previously purchased the full Hiipoo sublimation ink set for my Epson ET-15000 and had a great experience. Those bottles included the correct EcoTank-style keyed refill tips that insert directly into the printer’s tank ports and allow clean, gravity-fed filling. Because the black tank gets used faster, I later ordered the black refill bottle separately. Unfortunately, this bottle does not include the keyed EcoTank nozzle. Instead, it comes with a pointed tip and syringes for manual transfer. The syringes also do not fit the ET-15000 refill opening, which is designed for the keyed gravity-fill system. As a result, I had to attempt a manual pour and ended up with ink spilling around the tank area. The ink itself has worked well for me in the past and I like the Hiipoo brand overall, but this refill bottle is not directly compatible with the ET-15000 the same way the original set was. Buyers expecting the same refill experience should be aware of this difference.
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Great product, quality colors and vibrant prints
Color: 1BK/1C/1Y/1M
Best Sublimation Ink I have found so far. Great size bottles for the price you pay. Lasts a long time and the colors print great and when you press the print the colors come out BEAUTIFUL and VIBRANT! Dries quickly after printing so no worries on smudging but even after sitting over a month on the paper still presses like you printed it that day!
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