The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing
SKU: 5754834500

The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing

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Description

The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth MarketingNo passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You're in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause. The author's mash up of the latest in wonky academic research with practical, real world stories shows how any business can

No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business.

If you think you are in the marketing business, think again. You're in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause.

The author's mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing. Readers learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations, ultimately impacting the financial success of a business.

The Passion Conversation will change your perspective on marketing by:

  • Explaining the three motivations for people to talk about businesses and causes
  • Detailing how every marketing problem is a people problem in disguise
  • Giving heartfelt evidence that marketing materials are now conversation tools
  • Showing how customer communities sustain word of mouth while also sparking financial impact
  • Helping your business apply these marketing lessons through a series of workbook exercises called "Passion Explorations"

The time is now for marketers and businesses to go beyond the product conversation to understanding, sparking and sustaining the passion conversation for why your business is in business.



Binding Type: Hardcover
Publisher: Wiley
Published: 08/26/2013
ISBN: 9781118533338
Pages: 224
Weight: 0.75lbs
Size: 8.50h x 5.90w x 0.90d
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SKU: 5754834500

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Size: 52 inch, Color: Black
Feels thinner than the one I had before this which was the same company and model. Still good quality and value for the money. Fits well and looks good. Is water resistant and black is the true color. We’ll see how sturdy it is over the years.
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Size: 58 inch, Color: Black
I’m very happy with this grill cover so far. It fit my grill really well without being too tight or loose. The material feels sturdy and weather-resistant, and it seems like it will hold up well over time. It was easy to put on and gives good coverage and protection. Definitely worth the purchase
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Size: 52 inch, Color: Black
Very nice grill cover! I thought it was going to be a thin piece of plastic, but I was surprised when it came and it’s actually a substantially thick layered cover. The inside has a thermal layer I didn’t expect. Even the Velcro tabs on the sides are thick! I feel like I really got my moneys worth! I just have a regular gas grill that gets little use. I noticed this year there was rust on it in spots, so I thought a cover would help prevent any more rusting. I think this will definitely help my rust situation, plus it looks neater with a cover. Very happy with this purchase!
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Jordan
Lake Worth, US
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Great product
Size: 58 inch, Color: Black
This cover is excellent quality and fits my grill perfectly. The material feels durable, and it’s fully waterproof, which protects the non‑stainless steel parts from rain and moisture. Overall, it gives me great peace of mind knowing my grill is well protected.
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Size: 48 inch, Color: Heavy Duty-Black
Although this cover is slightly larger than my grill, it's heavy duty and should last a long time in the weather. Installing was a breeze, and the velcro straps help secure it in place better than my last one. This truly is a nice cover and appears to be able to withstand anything thrown at it. Nice product, 2 thumbs up!!
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