SKU: 50023959302

Markets for Managers: A Managerial Economics Primer

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Description

Markets for Managers: A Managerial Economics PrimerAn accessible text that provides managers with a well rounded economic awareness Successful managers possess an understanding of economic and market principles as they relate to business itself. Markets for Managers presents managerial economics in a casual, accessible format that will help management professionals take economic realities into account when running their companies or divisions. The book takes a global perspective while covering the

An accessible text that provides managers with a well-rounded economic awareness

Successful managers possess an understanding of economic and market principles as they relate to business itself. Markets for Managers presents managerial economics in a casual, accessible format that will help management professionals take economic realities into account when running their companies or divisions. The book takes a global perspective while covering the full range of micro- and macroeconomic principles that managers around the world need to know. Complete with online resources that include further reading and a YouTube playlist, this guide puts business management practice within its economic context to produce a practical tool for managers.

By understanding market operation and what might cause market failure, management professionals can lead companies that respond to market pressures and align operating strategies with economic realities. Monetary and fiscal policies affect businesses of all sizes, and in Markets for Managers, business leaders can learn how to read the ever-shifting fiscal landscape.

  • Delivers market information tailored to managers and the managerial decision-making process
  • Comprehensively explains macro- and microeconomic ideas in language that's accessible
  • Provides concrete suggestions for utilizing market knowledge to improve internal operations and align incentives
  • Helps managers build a global view of business for optimal decision making

The practical format of Markets for Managers is perfect for professionals and students who want to gain an applied perspective on today's most pressing economic issues.



Binding Type: Hardcover
Publisher: Wiley
Published: 10/27/2014
ISBN: 9781118867969
Pages: 258
Weight: 1.38lbs
Size: 9.92h x 6.64w x 0.77d
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SKU: 50023959302

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landonC
Charlottesville, US
★★★★★ 2
Bad book for SOA exam, but oh well.
Format: Paperback
While required by Society of Actuaries as the textbook for Short Term Actuarial Models exam, I could not recommend this textbook for any other purposes. Written by two Canadian actuaries, a lot of terms and explanations used in this textbook cannot be transferred into US P&C insurance. It fails to explains insurance's purpose and products effectively and as an intro book with unnecessary sentences to deliver personal thoughts. It is also a mess in following sections on ratemaking and reserving. I cannot sense a flow from this book that guides readers in an approachable manner. Overall, author compromises the size AND the quality.
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Reviewed in the United States on April 3, 2018
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Corderroni
San Leandro, US
★★★★★ 5
Buying secondhand is good for the environment
Format: Paperback, Format: Paperback
Buying secondhand is good for the environment. It all reads the same. This book was as expected and arrived quickly, no complaints.
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Reviewed in the United States on May 10, 2023
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Nathan
West Palm Beach, US
★★★★★ 4
Decent book
Format: Paperback
Decent book for background knowledge
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Reviewed in the United States on April 2, 2020
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Shereen Baba
Bozeman, US
★★★★★ 5
Name Craft Lesson
Format: Board book, Format: Board book
Loved reading this book and tying it into a name craft for my toddler!
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Reviewed in the United States on April 29, 2026
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Tobi M
Bozeman, US
★★★★★ 5
Fun Toddler Book!!
Format: Board book, Format: Board book
Great book for Toddlers!! My class loved it so much I gave it as an end of summer gift!!
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Reviewed in the United States on August 24, 2025

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