It's Our Thing - 300 Years of Irish Brands

It's Our Thing - 300 Years of Irish BrandsMichael Maguire is a prominent marketing analyst, presenter and business commentator whose accessible and engaging writing style has made him a popular columnist. The author takes the reader on an exciting journey as he traces the development of Irish brands through the eyes of those who created and nurtured them, and discusses how these brands engage with us, and we with them. In so doing, he develops a chronological history of Ireland through its

Michael Maguire is a prominent marketing analyst, presenter and business commentator whose accessible and engaging writing style has made him a popular columnist. The author takes the reader on an exciting journey as he traces the development of Irish brands through the eyes of those who created and nurtured them, and discusses how these brands engage with us, and we with them. In so doing, he develops a chronological history of Ireland through its brand heritage, and along the way presents the full creative scope and range of brands old and new, inspired and expired. Heavily illustrated, 'It's Our Thing' is a unique portrayal of Ireland, its people, society and its progress through time. This is a 'must read' book for anyone with an interest in brands and branding. 420 pages with some 900 illustrations, read it and you will enjoy a thoroughly entertaining, engaging and informative experience.