Decoding the New Consumer Mind: How and Why We Shop and Buy
SKU: 154287878

Decoding the New Consumer Mind: How and Why We Shop and Buy

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Decoding the New Consumer Mind: How and Why We Shop and BuyTake a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people

Take a glimpse into the mind of the modern consumer

A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands.

Drawing on hundreds of consumer interviews and shop-alongs, Yarrow reveals the trends that define our transformed behavior. For example, when we shop we show greater emotionality, hunting for more intense experiences and seeking relief and distraction online. A profound sense of isolation and individualism shapes the way we express ourselves and connect with brands and retailers. Neurological research even suggests that our brains are rewired, altering what we crave, how we think, and where our attention goes.

Decoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer's needs and preferences front and center; and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow's strategies, marketers will be able to connect more effectively with consumers--driving profit and success across the organization.



Binding Type: Hardcover
Publisher: Jossey-Bass
Published: 03/31/2014
ISBN: 9781118647684
Pages: 214
Weight: 0.88lbs
Size: 9.13h x 6.30w x 0.85d

Review Citations: Choice 09/01/2014 pg. 125
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SKU: 154287878

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Richard G.
Fort Morgan, US
★★★★★ 4
Works well...but the price!
I ordered two sets to connect 3 monitors together for a workstation at my job. These are well designed and the magnets are pretty strong. Installation is easy and it holds the alignment well. The only issue is the price. For what it is, the price is quite high. The value proposition would be much higher for those who need to be able to not have them aligned from time to time, such as rotating one around for others to see in an office. But if don't need to do this and just want alignment, there are much cheaper options. If you want to go the cheapest DIY route and it won't be seen, some popsicle sticks with two sided tape works well. You can crack them in the middle to act as a hinge.
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Reviewed in the United States on February 5, 2026
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Kayla m
Massapequa, US
★★★★★ 5
Awesome product only thing that worked
I originally thought the Screen Buddy was overpriced, but after spending hundreds of dollars trying to perfectly align my monitors for sim racing, this is genuinely the only thing that has actually worked properly. Triple monitor alignment is one of the most frustrating parts of building a sim rig, especially with monitor arms constantly moving or sagging. This finally made everything line up the way I wanted. Expensive? Maybe. Worth it after all the headaches? Absolutely. Great job.
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Reviewed in the United States on May 9, 2026
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medic4life
Dallas, US
★★★★★ 1
Doesn't stick
The adhesive tape kept coming off. I cleaned and followed the installation instructions, but it still kept coming off. Wouldn't recommend.
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Reviewed in the United States on April 23, 2026
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Ronald M.
Carnegie, US
★★★★★ 5
Works Great, Very happy customer
I’ve tried a few different ways to connect and manage dual monitors, and the Screen Buddy Dual Monitor Connector is easily one of the most straightforward and reliable solutions I’ve used. Setup was quick—no confusing instructions or extra headaches Performance-wise, it’s been rock solid. The connection stays stable and even when I bumped the monitors once, and they disconnected, it was a quick push and they clicked right back together. Build quality feels solid and durable, not flimsy like some cheaper connectors. It’s clearly designed with everyday users in mind, whether you’re working, gaming, or multitasking across multiple apps. Overall, it delivers exactly what it promises: a simple, dependable way to keep your screens connected with no gaps or one being too high or too low. Definitely worth it if you want a clean, hassle-free dual monitor setup.
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Reviewed in the United States on May 3, 2026
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Josh A. Carie
Alexandria, US
★★★★★ 3
Warning, if you have two different thickness of monitors these may not work as intended.
The product seems very well made and the adhesive is very strong. These seem like they would work really well if you have two monitors of the same thickness, in my case I did not and they actually created more of a gap then without.
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Reviewed in the United States on January 13, 2026

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